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Be specific!
Photographers need to be specific when they write website or brochure copy. 'Quality service' is meaningless. When photographers (or any other business for that matter) write copy for their websites...
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20 ways to improve your website copy
Photos don’t sell themselves. Of course your photos must be great, but great photos don’t build trust and rapport or give you a great personality. People buy from people they like. Sometimes I think...
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Who are the best people to target your portrait and wedding photography at?
The best people to target your wedding and portrait photography at are warm-hearted and emotional. This is a two-part answer. First and foremost, the best people to focus your marketing on in any...
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The dangerous website myth that fooled you into losing lots of clients
The only purpose of your photography website is to get people to call you. Sadly there’s a terrible myth about websites that completely undermines this objective. Marketing professionals aren’t like...
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